In a recent blog post, we shared our vision for a future where agents help people navigate the market, understand their options, and make informed choices about purchasing, maintenance, returns and more. We also walked you through a high-level consumer journey enabled by an AI agent, and our plan to bring it to life.
In this post, through the comic series below, we illustrate that journey with a superhero-like AI defender, safeguarding consumer interests, navigating complex choices, managing purchases and support inquiries, and effortlessly negotiating returns.
Meet Your Loyal AI Defender

Illustration by Ocupop
But the consumer journey doesn’t always end at purchase. AI loyalty means ongoing protection and proactive support across all consumer needs. The story continues as the consumer faces a new challenge — a musty smell. But not to worry, your AI defender isn’t just a tool for purchasing; it’s your trusted personal agent, helping you navigate maintenance and representing your interests beyond checkout.

Illustration by Ocupop
Imagine having your own loyal AI defender. How might that strengthen your agency, enhance your power, and help you confidently navigate a marketplace designed for profit maximization, rather than your interests?
Get In Touch
At CR, we both advocate for technology that respects consumer agency, and build technology that strengthens consumer power in the marketplace. If you’re thinking about how AI agents can better serve people—and want to help enable that future—we’d love to hear from you. Reach out to us anytime at innovationlab@cr.consumer.org.