We work to build a fair and just marketplace for all

CR has been an independent non-profit from day one, all the way back to 1936. We are on consumers’ side, plain and simple. We believe the market works best when companies compete to better serve consumers. For that to work, consumers need meaningful choices, and modern tools to enable and inform those choices. We use the power of code and data to increase transparency, exercise rights, and increase our power in the marketplace.

About Us Hero Image
Consumer Reports was founded in the 1930s, in response to the distorting effects of advertising and a lack of trustworthy information.

We’ve been innovating for consumers ever since.
Laptop screen showing the consumer reports website.

What We Do

CR empowers and informs consumers, incentivizes corporations to act responsibly, and helps policymakers prioritize the rights and interests of consumers to shape a truly consumer-driven marketplace.

And, because software has radically transformed the marketplace and consumers’ lives, we started the CR Innovation Lab — to design, prototype and scale new solutions to the problems facing consumers today.

How can we build a digital marketplace that puts buyers and sellers on a fair footing?

Consumer Rights

What tools are needed to help consumers navigate the digital marketplace with confidence?

Consumer Power

What rules, protocols and standards are needed to restore power to consumers?

How We Do It

We do this work alongside a community of technologists, entrepreneurs and advocates of diverse skills and backgrounds—on behalf of all consumers. We work openly, nurturing technologies and solutions that can advance consumers’ interest, which can be taken up by CR or like-minded partners to deliver new value to consumers.

Explore Initiatives

Innovators at CR

Innovation Partners


Contact us

Got an idea for a research project? Want to help us advocate for a fairer future? Or just want to ask a question?

Please be in touch:

    We care about the protection of your data. Read our Privacy Policy