CR Innovation Initiative

Permission Slip

One app to take back control of your data

Problem

On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect, giving California consumers important new privacy rights, including the right to access, delete, and stop the sale of their information. The CCPA is the first comprehensive commercial privacy law in the United States. But CR’s research has revealed just how tough it can be for California consumers to use the data rights stipulated in the CCPA. The CCPA has an “authorized agent” provision that allows a consumer to delegate a third party to exercise data rights on their behalf. This got us thinking, how do we help consumers meaningfully exercise their data rights?

Our Approach

In 2022, Consumer Reports launched the Permission Slip mobile app to help consumers exercise their privacy rights with just a few taps. Acting as an authorized agent on behalf of users, Permission Slip made it simple to request that companies delete personal data or stop selling it.

Since launch, Permission Slip has helped consumers regain control over their personal information by making privacy rights more accessible, understandable, and actionable. Together, users have submitted nearly 5 million data rights requests, helping people take meaningful action to protect their personal information online.

In May 2026, Permission Slip entered its next chapter with DeleteMe, a company that has been helping people remove personal information from the internet for more than a decade. By combining Permission Slip’s mission of consumer empowerment with DeleteMe’s deep expertise in data removal and privacy protection, the platform is positioned to continue growing its impact and help even more people take control of their personal information.

Why DeleteMe?

DeleteMe brings more than a decade of experience helping people remove personal information from the internet. Their singular focus on privacy and data removal has made them a trusted leader in the industry. Together, Permission Slip and DeleteMe share a common goal: making privacy protection simple, accessible, and effective for everyone.

What this Means for Users

  • Permission Slip remains available through the Apple App Store and Google Play Store
  • Existing requests continue to be processed as normal
  • DeleteMe will continue investing in tools and services that help people manage and reduce their digital footprint

Looking Ahead

Permission Slip began as a way to turn privacy rights into practical action. As the platform continues under DeleteMe, that mission remains unchanged: helping people easily exercise their data rights and take control of their personal information online.

Consumer Reports remains committed to advancing consumer privacy through advocacy, research, and policy work, while DeleteMe continues the work of helping consumers protect their personal information every day.

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